Category: BACOM Assessment

The Perfect Fit Picture

Menswear, as evidenced thus far, has proven to be an aspect of society seemingly intrinsically integrated with digital communications. Across a spectrum of mediums, menswear has revealed a…

Is Consistency really Key?

In conjunction to my portfolio, I decided it would be appropriate to undertake coinciding forms of social media research which was aimed at the same demographic as this…

A Lack of Originality in a Digital Age

Originality is a fundamentally important theme to discuss with regard to menswear. Ironic and paradoxical in a sense, “everyone wants to be original, and in this desire is…

The Future of Fashion Journalism

“It used to be incredibly expensive to publish a story and make it available to a mass audience” [1]. Gone are the days of William Caxton’s revolutionary printing…

The Effect of Online Communities

“The idea that technology changes our lives profoundly is so ubiquitous in public discourse that it has become almost cliché” [1]. Thanks to social media sites such as…