Category: Travel and Digital Media

Advertising: Is your focus on the product or the place?

Visual television advertising, for the majority, is the ‘‘most powerful form of advertising’. Being in the 21st century advertising is everywhere we seem to look, and it usually works…

Apps you NEED when travelling abroad

Travel apps and digital technology is unlikely to be the first thought when touching down on your summer holiday (or any time of the year as a matter…

Travel Industry: Artificial Intelligence and Web 2.0

What is Artificial Intelligence (A.I)  and Web 2.0? Artificial Intelligence (AI) is intelligence given by a machine, opposing the natural intelligence shown by humans. It is in full…

Is Instagram responsible for your next holiday?

Is your holiday ‘Instagrammable’ enough? So, you’re scrolling down through your Instagram feed. As you definitely do more times a day than you care to admit, and you…