[soundcloud url=”https://api.soundcloud.com/tracks/387456533″ params=”color=#cc1b99&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true” width=”100%” height=”166″ iframe=”true” /] This podcast discusses how beauty influencers have changed the beauty industry with attention to four main parts: 1. Word-of-mouth marketing 2. Influencers as trendsetters 3. Influencers changing the way products are marketed 4. An accessible industry
Digital marketing has come a long way since the term was first used in 1990. ‘Influencer Marketing’ was used in the beginning to describe celebrities links with brands. ‘Traditional celebrities’ include actors, singers and presenters, to name a few.
Welcome to Digital Beauty, a blog that is inspired by the Social Media influencers, particularly beauty YouTuber’s who can individually generate “tens of millions of views per month” through their online content, as stated by Millennial 20/20 Director – Rupa Ganatra. Here at Digital Beauty, we want to investigate the impact that these influencers have on the beauty industry with a soft focus on PR and marketing.