Have Social Media Influencers Changed the Beauty Industry?

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Podcast: How Have Beauty Influencers Have Changed the Beauty Industry?

Podcast: How Have Beauty Influencers Have Changed the Beauty Industry?

[soundcloud url=”https://api.soundcloud.com/tracks/387456533″ params=”color=#cc1b99&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true” width=”100%” height=”166″ iframe=”true” /] This podcast discusses how beauty influencers have changed the beauty industry with attention to four main parts: 1. Word-of-mouth marketing 2. Influencers as trendsetters  3. Influencers changing the way products are marketed 4. An accessible industry 

The Future of Influencer Marketing

The Future of Influencer Marketing

Digital marketing has come a long way since the term was first used in 1990. ‘Influencer Marketing’ was used in the beginning to describe celebrities links with brands. ‘Traditional celebrities’ include actors, singers and presenters, to name a few.

Is YouTube is the Key to Beauty Brand Success?

Is YouTube is the Key to Beauty Brand Success?

Since its release on Valentines Day of 2005, YouTube’s audience has grown to over 30 million users per day! Many companies have seized the opportunity to advertise on the popular video-sharing website. (more…)

Why Beauty Influencers are L’Oréal’s Secret Weapon

Why Beauty Influencers are L’Oréal’s Secret Weapon

World leading beauty company, L’Oréal, have devoted themselves to beauty for over 100 years. They are present across all distribution networks and have the digital marketing to match. The beauty brand are not only innovative in their cosmetics line, but also in their marketing strategies.

10 Types of Influencer Marketing Campaigns in the Beauty Industry

10 Types of Influencer Marketing Campaigns in the Beauty Industry

Influencer marketing has risen in popularity since the boom of creative platforms such as YouTube and Instagram. Subsequently, content creators have risen in popularity and gained a high level of influence within the beauty community.

Welcome to the Digital Beauty blog!

Welcome to the Digital Beauty blog!

Welcome to Digital Beauty, a blog that is inspired by the Social Media influencers, particularly beauty YouTuber’s who can individually generate “tens of millions of views per month” through their online content, as stated by Millennial 20/20 Director – Rupa Ganatra. Here at Digital Beauty, we want to investigate the impact that these influencers have on the beauty industry with a soft focus on PR and marketing.

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