Traditional Journalism

Traditional Journalism has died, Now we are all journalists!

More than half the people who clicked on this article will stop reading within 15 seconds.

That’s not just speculation: it’s statistics. Data from over 2 billion website visits across the internet — primarily to news and media sites, like this one — revealed that 55% of people spend less than 15 seconds on the pages that they click on.

For the vast majority of journalists whose articles are intended for more than a few seconds of consumption, this statistic should be startling. But in an increasingly digital age where we’re used to getting information in fewer than 140 characters, it seems unlikely to change any time soon.

Traditional Media can be explained as TV, radio, direct mail, billboards, etc. It is an “push” strategy, meaning the message is being output by the business. It is a one-way, direct message that can be costly, yet instantly impactful. Traditional media is gauged by short-term results.

New Media can be explained as social media (Facebook, Twitter, YouTube), search engine marketing (SEM), search engine optimization (SEO), blogs, etc. It is a “pull” strategy, meaning it is conversational between consumer and business. It is interactive and inexpensive to campaign, and it can yield measurable progress. New media is gauged by long-term results.

While both forms of media have their positives and negatives, what several companies don’t understand is that it takes a balance between both traditional media and new media in order to successfully strategize a brand. Blending new media with traditional media in a “push-pull” tactic is about engaging your consumers in innovative ways.

 

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